The Importance of Social Media Marketing
What is Social Media Marketing?
Social media marketing, also known as digital marketing and e-marketing is the use of social media. Social Media is the platforms on which users build social networks and share information to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing has data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
Social media marketing helps businesses:
- Increase brand awareness
- Build engaged communities
- Provide social customer service
- Advertise products and services to target audiences
- Track performance and adjust larger marketing strategies accordingly
